January 31, 2005


I'm all about branding. No - not the burning of animal flesh to show ownership - the Marketing kind of branding.

Branding is the cornerstone of sales. For example - if I say OJ, what product comes to mind? For me, it's Tropicana. And for a while there a full 1/3 of all consumers in the NE thought that Tropicana when ever you mentioned Grocery. That's HUGE.

It works with anything. If I say news - what do you think of? Me, it's FOX. Because it's what I watch. I say Mattress - most people say Serta (those damned sheep). And so it goes.

So I'm tooling through google and see this headline: Brand news day: Al-Jazeera up there with Ikea. (subscribtion required) You know I gotta read that!

Results are based on a survey of 2,000 of the top advertisers, marketing and branding managers. Al-Jazeera is now the 5th most influential brand. OVER ALL. I'm amazed. Honestly confused, and actually kinda sick to my stomach over this.

What are the brands that come in the top 4 spots?

1. Apple
2. Google
3. Ikea
4. Starbucks

I don't know why this bothers me so much - ok, yes I do, it's Al-Jazeera for cryin' out loud!! What is this world coming to????

Posted by Tammi at January 31, 2005 11:08 AM

Branding? Oh,not the real kind. Darn, thought maybe you were into... Nevermind. :)

Posted by: Laughing Wolf at January 31, 2005 04:24 PM

Now, as a result of this survey, the Tehran times will accuse Google of being run by the JOOOOS

Posted by: Chase at January 31, 2005 08:08 PM

Courtesy of BugMeNot.com:

User: pwilson5
Pass: drannoc8

Posted by: Harvey at February 1, 2005 12:57 AM