Tammi's World

It's Just Common Sense

I saw a "report" yesterday that just had me cracking up. Now, please know...as ditzy as I can be, and despite the fact that I started out in college as a music major, I'm actually not a dumb girl. I ended up a business major with just about enough credits to make it a double major with economics. What can I say? Business has always fascinated me.

So anyway, I see this report - "spending on women's apparel -6% since November, +4.5% on men's apparel during same time frame".

It was all over the television news yesterday. Hell. You'd have thought it was the second coming or something, they way they were playing that story on loop.

It doesn't take a rocket scientist to figure out the whys on that one.

Who does the BULK of the Christmas shopping? Women.

And I'm pretty sure, with the economy being what it is right now, and consumer confidence in the tank, most of those women are buying gifts for OTHERS rather than clothing for themselves.

Add to that the fact that so many take the opportunity to purchase clothing for the men in their lives, that pretty much explains the increase in men's apparel.

But...even though gifts are being purchased, and not ALL of them by women, most adult females do NOT have clothing on their wish lists. Mainly because we don't really like other people picking out our clothes.....

So I don't think this is an "ominous sign". Not at all. It makes perfect sense.

It's not all bad. People are shopping for things OTHER than Christmas gifts.... I was checking out my sales for the month of December and fully expected to see numbers that were in the dirt. What a pleasant surprise to see that, despite everything, I'm having a pretty healthy month....

Yeah, I'm not thinkin' we're gonna see much about THAT sort of thing.....

Here's the kicker. If it's not gloom and doom, or talk of the sky falling then let's just MAKE it that way.

After all....who wants Good News these days?

Posted by Tammi at December 18, 2007 06:55 AM | TrackBack