Tammi's World

It's Just a Name

Well, it was another night of me and those damned infomercials. I don't know what's going on lately, but no matter how tired I am, come midnight I am wide awake.

Anyway.....something really jumped out at me last night. And it's not the first time I've noticed it, but it really stood up and slapped me last night.

I'm sick and tired of the "catchy" names companies give the features in their products. Let's talk beds for example:

Super Soft Support Foam
High Density Hospital Foam
Individually Pocketed Coil

Using any of those phrases when I'm trying to do my job COULD get me sued. Sued...

So we have a different name for Super Soft Support Foam. But you know what? It's the same damned thing.....we just can't use the name.

See, from what I understand companies trademark the NAME rather than the product. That way if you change the product you're still covered......it's all about what you call it!

Guys? Super soft support foam? Yeah - it's soft.
Individually pocketed coils? You got, coils...in a bag....by themselves.
High Density Foam? Surprise surprise....it's firm. That's it. Firm and.....dense.

With OJ? It all boils down to two kinds. Concentrated and Unconcentrated. One is cooked down and water added, the other? Not.

I hate that manufacturers think they have to come up with these special names and make everything so damned confusing for the consumer. It makes me crazy.

And it's really a pain in the ass since I've now worked for 2 manufacturers in the same industry. I can't keep my phrases straight.

Seriously, I'm gonna end up being sued one of these days.

Do you think I could get off with an Insanity plea?

Posted by Tammi at October 14, 2007 05:43 AM | TrackBack