Tammi's World

Is it Odd, or is it just me?

In my effort to catch up on my blogging I stop over at Eric's, knowing it'll be a wonderfully entertaining read. I see his post on Steve Miller's song Jungle Love, and it spurred a post. Mind you, my mind went in a totally different track, but I've never claimed to be as creative as Sir Eric!

Now, I wasn't going to write about this, but since the crisis has passed I'll share.

We were in a creative meeting early this week. Looking at the designs for our 2008 line.

You have to keep in mind, our main products are children's activity sets. Childrens.

So we're looking at an animal theme. Very cute. Always popular. One thing we always try to do is include an alphabet so they kids can use the letters to make cards and projects. Plus they do really well.

We were trying to come up with a name for the font for that particular theme.

Some one suggested Jungle Fever.

While everyone was nodding and agreeing my jaw was on the table.

Seriously. Jungle Fever?

I kept looking around to see if I was the only one who thought that might not be the best idea.

No one else seemed to have the first hesitation.

I just asked if they were sure that was the phrase they wanted to use.

They all thought it was a great idea.

Jungle Fever.

Now, I don't know a lot about the personal lives of the people I work with. And they don't know a lot about mine. I keep it that way on purpose. It just works better that way. So I wasn't real comfortable pushing the issue. I didn't know my audience and didn't want to offend anyone.

But am I the only person who remembers the origins of that phrase? The negative connotations it raised, back in the day?

Well, I discovered via email they went with a different name. Don't know why, when that was clearly the favorite. But for a minute there I was thinkin' we may need to increase our Customer Service department to handle the phone calls.

But tell me, please. Am I that out of the loop? What would YOU as a consumer think if you were getting ready to buy a bucket of alphabet letters with a name Jungle Fever? Would you even notice? Would it even raise an eyebrow? Seriously, I need to know if I'm that out of touch with things..........

Posted by Tammi at January 12, 2007 06:34 AM | TrackBack